MERCEDES-BENZ TRUCKS
POSTER, GUERILLA CAMPAIGN
MOBILE BILLBOARD CAMPAIGN FOR THE MERCEDES-BENZ ACTROS.
TO COMMUNICATE THE MERCEDES-BENZ BRAND'S LEADERSHIP IN THE TRUCK BUSINESS, A MOBILE POSTER FEATURING A MERCEDES-BENZ LEGO TRUCK AND A DELIBERATELY PROVOCATIVE HEADLINE WAS PARKED AT LARGE TRUCKSTOPS AND IN FRONT OF DEALERSHIPS OF SCANDINAVIAN TRUCK MANUFACTURERS.
